Our Philosophy

Welcome to our neck of the woods…

Before we ever start doing business together, we think you should know what we believe. We believe you’re the boss and hiring us to work for you. We believe every relationship is based on trust that’s earned and the best way to earn it is for us to keep our promises and do more than you expect.

We believe growing up here helps us give you a big advantage of knowing more about a property and the area than meets the eye. We believe that our track record, advanced training techniques, and the ultimate in technology offer you the best chance to help you buy the place you want or sell your property at a price you’ll thank us for. We believe in short putts, long drives, and cold beer.

We believe if you have a great experience with us you’ll tell your envious friends and relatives about it when they come up to visit you. We believe in integrity, honesty, and character. We believe in never giving you a reason to think you chose the wrong company to work with.



Years and years of experience in the Lakes Area. We know the Brainerd Lakes Area and we know it well. The people here have been at it a long time. Bruce Larson is a founding partner of Shores & More Realty, Crosslake, Minnesota started in 1984. Rob Birkeland grew up here on Pelican Lake in Breezy Point, Minnesota, and began working with Bruce in 1997. Everyone in the Larson Group has grown up or lived in the area for years. It’s this kind of inherent knowledge of the area that makes working with us such a rewarding experience.

The fact is, real estate is our life. We have a strong passion for our business. And your success. We thrive on keeping a close watch on the market and have a proven track record for anticipating changes that pay off for our clients.



Our Leadership

Not your ordinary owners. Both Bruce and Rob are recognized nationally as “Stars” by Howard Brinton’s Star Power System. “Stars” average over $35 million in annual sales and over 200 transactions per year.

In today’s market, expert negotiating skills are one of the most important advantages you can rely on us for. We do it every day. Because we know the area and the market so well, we can negotiate from a position of strength.

We are excited to get the opportunity to work alongside you with all of your real estate needs.

-Rob & Bruce

We are a group for one reason: You.


With the Larson Group, you have an entire group of pros dedicated to helping you find the perfect place to buy or helping you sell a property at the best price. For over 30+ years, we’ve been successful with clients making them happy. We know we can do the same for you.

Service and support that guarantees you’ll be a happy client.

We are professionals. You’ll never experience a higher level of service and support. Period. You’ll work with a smart, experienced, personable group of professionals who’ll treat you like their new best friend.



There are no trainees. Our agents combined, have many years of successful experience in real estate. Our success and growth is dependent on providing our clients with a highly professional service.

We are an office that strives to be the best in the Lakes Area. Not only in our service, but also with the latest technology and marketing programs.

In contrast, to compete and grow, other real estate companies play the numbers game. To have the most listings, most sales, they work to get the most agents–part time as well as full time. Because the average employment life of a real estate agent is quite short (about nine months nationally), they are continually training new agents. When you contact one of these companies you may well receive the assistance of an inexperienced agent with unknown capabilities. You must remember that whether deciding on price, how to market property, writing an advertisement, making a decision on a purchase offer, or solving a closing problem, when working with The Larson Group, you are working with an experienced agent.


Listing with us has web advantages.

If you’re selling a property, you want to maximize your exposure to buyers. Listing with the Larson Group means you will receive quality design and digital photography to present your property in the best possible way. 

Bottom line, if you’re planning to sell in the future, you’ll want to list your property with the Larson Group!

Here’s why.
LARSON At Your Service.

A Larson Group exclusive. Call it a personal valet or our own concierge`, we’ll help you with a variety of services to make your move go as smooth as possible. Our clients come to us for advice on services they need both during the transaction or after. We call it, “At Your Service”. We’ve done the screening and qualifying of service providers – whether you need landscape work, repair work, plowing, or even a moving truck. We can be your single resource to help you make these critical arrangements.

Call any Larson Group member!
Monday – Friday 8:00 a.m. – 4:00 p.m.
1(888) 692-6920 OR (218) 692-6920.


Here’s an idea of how we can help:

  • Cleaning services
  • Garbage removal
  • Handyman services
  • Heating and air conditioning
  • Home inspections
  • Home security systems
  • Electrician
  • Snow plowing
  • Insurance
  • Interior design
  • Landscaping
  • Locksmith
  • Moving Truck
  • Windows
  • Plumbers
  • Roofing
  • Storage
  • Hotels
  • Pets

Constantly informing and communicating. We talk the talk.

Stay up on Up North properties

LAKESHORE UPDATE is our own newsletter. It is our way of staying in touch with you and giving you important market news and listings. LAKESHORE UPDATE includes real estate trends and developments as they pertain to the Lakes Area. We are serious about our real estate business and we like to keep our clients informed and educated to what’s happening with the industry. Be aware of market changes. By sharing our knowledge with you, you’ll be more prepared to make a smart decision about buying or selling with confidence. It’s what we’ve built our reputation on. The LAKESHORE UPDATE newsletter provides you with a professional perspective that you can relate to – even if you are not currently in the market to sell or buy.

It’s all about the experience.

The rewarding one you’ll have working with us. And the roots we have in this neck of the woods. Our Office in Crosslake Town Square – Right in the heart of Crosslake and the Whitefish Chain! You’re invited to stop by our office, visit our website or give us a call!


With the Larson Group, you have an entire group of dedicated agents, helping you find the perfect place to buy or the right time to sell. For over 28 years, we’ve been successful with clients making them happy. We know we can do the same for you.

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